Our Story

We began with sacks of green coffee carried into a tiny London flat and broken down by hand for anyone who wanted to roast something special. No minimums. No fuss. Just a simple belief that great coffee shouldn’t be hard to access.

As word spread, we connected with producers and importers who felt the same - people who valued transparency, fairness, and doing things properly. Those relationships became the foundation of a collective built to support small-batch roasters and offer an easier, more open way to source green coffee.

From those early days to where we are now, the idea has stayed the same: keep coffee accessible, honest, and built around the people who care about it most.

Our Mission

To make green coffee accessible to every roaster, whatever their size.

We source coffee in ways that create positive impact, partnering only with people who share our values and commitment to doing things properly. And we run everything as transparently as possible; sharing every detail and bringing roasters into the story behind the coffee, from origin to roast.

Our timeline

  • July 2019

    We sell the first “Micro” bag of green offline to our very first customer

  • September 2020

    We partner with 7 other close importers & producers who become the foundation of the Green Coffee Collective

  • January 2021

    We launch our first MVP with squarespace.

  • September 2021

    We exhibit at our first event publicly.

We've put this part in black and white

  • Values aligned. Always.

    We partner with people who care about doing good work.

  • Impact you can trace.

    Our sourcing supports importers investing in real change.

  • Local experts only.

    Great coffee starts with those closest to the source.

  • Profits with purpose.

    We reinvest in research and projects that protect coffee’s future.
Read about our core values

Our Partners

  • Omwani Coffee Co.

    Africa

  • Indochina

    Asia

  • Cata Export

    Colombia

  • Mio Cafe

    Brazil

  • Karst Organics

    Timor-Leste

  • Ensambles Cafe

    Mexico

  • Khipu

    Peru

  • Makicuna

    Ecuador

  • South India Coffee

    India

  • Cargo Coffee

    Brazil

  • Green Collection

    Colombia

  • Edelmira Coffee

    Mexico

  • Sheba Coffee

    Yemen

  • Conscious

    Peru

  • Caribbean Goods

    Guatamala

  • Mi Café

    Colombia

  • Aguilera

    Costa Rica

  • Caldera

    Panama

  • Coffee Legends Ltd

    Ethiopia

  • Kindred Forest

    Indonesia

  • Minga

    Colombia & Nicaragua

  • Bossa

    Brazil

  • Raw Material

    Colombia, Rwanda, Burundi, Timor-Leste & Mexico

  • Cultivar

    Racemosa, South Africa

  • Sucafina

    Commercial Coffees

  • Kwezi Coffee

    Uganda

  • Arcadia

    Colombia

Want to join as a partner?

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