Support Our Experts

We value expertise. Our platform is made up of specialists who deeply know their regions. We prefer working with partners who focus on their specific areas rather than claiming broad expertise. This ensures we deliver the highest quality coffee from true experts.

Champion the Industry

We believe in "transparent trade" over "direct trade." The entire supply chain, from farmers to importers, is crucial. We highlight and support those who keep the industry running smoothly. Buying through importers or exporters is essential for most, and we celebrate their role.

Be Transparent

Transparency is key. We openly share our processes and encourage our partners to do the same. Our goal is to provide all stakeholders with clear, accessible information about sourcing coffee. We're a small team, focusing on impactful and ethical business practices.

Drive Positive Change

We don’t think profit should be a dirty word, though it often is in coffee. Running a business at a loss doesn’t make sense. To achieve our vision, we must be profitable, allowing us to reinvest in our platform.

The coffee industry has a disproportional wealth distribution, with most downsides affecting farmers in marginalized areas. We want to change that, but it must be financially sustainable. That’s why we’re starting with roasters and working backwards. By creating a product that resonates with our end customers, we can strategically move back through the chain and address wealth distribution. Many have tried to export directly from farmers to roasters and failed, which ties back to our commitment to transparent trade.

Build Collaboratively

The Green Coffee Collective is a community effort. We're innovating to make the industry transparent and fair. Our community helps shape our platform through suggestions, votes, and feedback. Together, we're building a supply chain for everyone.