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Fairtrade

Sustainability & Ethics

In Simple Terms

Fairtrade certification guarantees coffee farmers a minimum price when markets are low, plus a community investment premium. It's about fair trading terms, not cup quality.

What is Fairtrade certification in coffee?

Fairtrade is one of the most widely recognised ethical trade certification systems in the world, administered by Fairtrade International and its national member organisations. In coffee, Fairtrade certification guarantees that producer organisations (cooperatives and smallholder groups) receive a minimum price for their coffee - regardless of how low the C-Market falls - plus a Fairtrade Premium that must be invested collectively in community or business development projects.

The Fairtrade minimum price for Arabica washed coffee is set periodically by Fairtrade International. When the C-Market is above the minimum, producers receive the market price; when it falls below, the minimum floor applies. The Fairtrade Premium - currently $0.20 per pound on top of the price - is paid into a communal fund that producer groups decide democratically how to spend, on things like school buildings, healthcare, processing equipment, or replanting programmes.

Fairtrade certification is often misunderstood as a quality guarantee - it isn't. It's a trading standards certification focused on price stability, community investment, and labour standards. Many Fairtrade-certified lots are commercial grade; equally, many of the world's finest specialty coffees are grown by producers who have never sought certification. The strongest critique of Fairtrade in specialty circles is that the minimum price, while valuable in market crashes, is often still below the living income benchmark for producers in many origins.