Collaboration can bring the most powerful change in coffee.

Our Story

We started as East African Coffee company originally in Uganda, but later on the 8th floor of a tiny central London Flat.

We spent hours carrying entire bags of green coffee into James’ front room only to break the down and send them to anyone who was willing to purchase regardless of size.

We formed relationships with fantastic people running similar coffee import and coffee production businesses. We all held values that aligned and over time we pitched the idea of selling together as a collective with the aim to compete with the conglomerate globally-focused existing import businesses.

We started with 5kg bags via a basic website and grew as we learned what our customers want and what the industry was missing we set out on a mission to build the tools to make for a more transparent coffee industry.

Our Mission

Change the way the world buys green coffee

Build the fairest green coffee supply chain - transparent, structured, stable and eventually free of the C-Price. We’re creating solutions that solve problems from farmers to roasters, to make a complicated and chaotic industry simple and safe for all of its members.

Our timeline

July 2019
We sell the first “Micro” bag of green offline to our very first customer
September 2020
We partner with 7 other close importers & producers who become the foundation of the Green Coffee Collective
January 2021
We launch our first MVP with squarespace.
September 2021
We exhibit at our first event publicly.